Maybe you need to take a couple of steps back and look at inbound marketing from a distance, then dive headfirst into the methodology and realize you should have been doing this at least two years ago. Before actually taking action, there are a number of points to be observed and, depending on the level at which your company is in this regard, it may Canada Phone Number List be less or more complex to implement a content strategy, with a methodology-oriented content marketing arm. of inbound marketing. Let's go to them: Who does your brand talk to? The first point to be observed, very carefully (it can leverage or sink your strategy), is the review or creation of the communication direction. Do the following exercise: abandon the broad definition of target audiences and start dealing with personas.
Perfect your persona descriptions and be relentless in discovering the problems these personas (who might buy your services) face. Organize a list as extensive as possible, and next to it list the solutions your company can offer. The buyer's journey should guide your strategy Learning and discovery. Problem recognition. Consideration of the solution. Buying decision. Every consumer goes through these steps when looking for a solution to a problem that they already know or that others have and don't even know about. This is the logic of the buying journey . Try to organize your communication around these moments and your brand will be more effective in trying to engage the audience.
