In this way through machine learning Instagram develops a Phone Number Data learning process for each user, making the most of their time on the platform and having a personalized feed. The Instagram algorithm considers 3 main factors to be able to analyze publications and learn about a particular profile, which are: interest factor The algorithm performs a real-time analysis of the publications and thus chooses what is most important based on the user's history. relationship factor Checks user engagement with the specific profile. Thus, it is possible to measure the amount of likes, comments and shares.

It concerns the date of publication. In this case more recent publications will have higher priority over older ones. Does the account type influence reach? With the option to choose between 3 types of account (personal, professional and content creator), many users think that this impacts on the success of the engagement, but this does not change anything in relation to the reach, since for Instagram what matters is how much people interact with your content. Of course, in professional and content creator profiles, Instagram provides tools that enable analysis and metrics, as these accounts are aimed at companies or people who want to grow by creating content on the platform in a professional and strategic way.