Employees at all levels need to understand it, even if they don't fully appreciate its value. In that sense, there needs to be a high-level buy-in about Vietnam Phone Number List what a statement of purpose is and isn't, and how it should and shouldn't be used. For example, if it is seen primarily as a marketing vehicle , chances are the marketing team will inevitably overuse it, perhaps enthusiastically but naively. Every key team—HR, operations, investor relations, public relations, community relations, and everything in between—may need guardrails to ensure proper and effective use of the term. The purpose is more effective when it becomes a management strategy linked to tangible objectives.
That often requires a change management exercise to transform the way the business operates and how employees are incentivized and rewarded. Ultimately, a company's purpose statement should align very well with its sustainability goals. That includes ensuring that stakeholders —customers, investors, suppliers, NGOs, and the public—see sustainability as nested within a company's purpose and not as something separate. None of this will protect the company or brand from critics and haters, but it could provide a bulwark against those just looking for an easy target.
