For example, your brand is new and is not known, you are not USA Email List making videos or you do not know how social networks work well. In Threats you must add the external factors that make it difficult for you to achieve your objectives. who manages social networks, is making videos or is investing in brand visibility. In Strengths you must add the internal factors that give your company a competitive advantage. For example, you are creating a professional team to manage social networks and create content, you have acquired training to learn how to do it or you are going to invest in influencer marketing.
In Opportunities you must add the external factors that allow you to surpass the competition. For example, the competition does not have a presence on TikTok, is not using Instagram Reels or is not constant on social networks. In this way, you will be able to see everything in a graph to make the best decisions when creating your content strategy. Definition of the buyer person to whom you will address He has already told you about this on several occasions, but I keep insisting: it is essential that you have a well-defined buyer persona to know which channels they have the most presence on (and, therefore, create your TikTok stories What if I don't have the active stories option? In this case, you won't be able to create.